Why Small Betting Sites are Dangerous for Market Leaders?

The online betting industry has seen rapid growth in recent years, with an increasing number of betting sites popping up to cater to the ever-growing demand from customers. While this has led to increased competition, it has also given rise to a new set of challenges for market leaders. One such challenge is posed by small betting sites like India24bet, which can be dangerous for market leaders in several ways. Let’s dive into this topic deeper in this article.

Why Small Betting Sites are Dangerous for Market Leaders

Reasons Small Betting Sites Threaten Big Players

There are a number of reasons why small-sized betting sites can threaten the giants of the industry. Below you can see the list of why niche gambling sites pose a significant threat to major brands:

  1. Lower overhead costs: Small-scale wagering sites typically have much lower overhead costs compared to their larger competitors. They may not have the same level of marketing or advertising expenses, and they may not need to maintain the same level of infrastructure or staff. This means that small betting sites can often offer better odds or promotions to customers, which can attract bettors away from larger operators.
  2. Niche markets: Betting sites of a smaller size can also focus on niche markets or specific sports or events that larger operators may overlook. By catering to these specific markets, small betting sites can attract customers who are passionate about these sports or events and who may not be satisfied with the offerings of larger operators.
  3. Customer service: Betting sites with less market share can often provide a more personalized customer service experience than larger operators. They may be able to respond to customer inquiries more quickly and provide more individualized attention to customers. This can help build customer loyalty and retention, even if the odds or promotions offered by the small betting site are not as attractive as those of larger operators.
  1. Agility and innovation: Small betting sites can be more agile and innovative compared to larger operators. They may be able to quickly implement new features or promotions to respond to changing customer needs or preferences. This can help them stay competitive and attract new customers.

Also nearly the most important reason is that smaller betting sites might steal clients from market giants with better odds or promos. This is especially true for price-sensitive or feature-hungry clients. 

Minor betting sites may provide these options since they have lower overheads and greater price flexibility than industry giants. Even if the market leaders provide superior overall service, they may lose clients who are influenced by better rates or features. 

Challenging Leading Bookmakers in Numbers

Now take a look at some statistical data to further show the potential danger that lesser-known betting sites might represent to the most established companies in the industry:

Number of betting sitesOver 2,000 worldwide
Market share of Top 10Approximately 60%
Average revenue growthSmall betting sites: 20-30%
Large operators: 5-10%

As you can see from the table, there are over 2,000 betting sites worldwide, indicating a highly competitive market. The top 10 operators hold approximately 60% of the market share, leaving a significant portion of the market for smaller operators to capture.

Additionally, small betting sites tend to experience higher revenue growth rates compared to larger operators. This suggests that they are able to capture new customers and retain existing ones more effectively than their larger competitors.


To compete effectively with small betting sites, market leaders must be nimble and agile, willing to adapt to changing market conditions and willing to invest in new technologies and innovations. 

They must also be willing to engage in aggressive marketing strategies themselves and to work closely with regulatory bodies to ensure compliance with regulations. Ultimately, the success of market leaders will depend on their ability to stay ahead of the curve and to provide the best possible service to their customers.

Moonda Ale

Cricket Content Writer at Cricfacts.com.  A seasoned sports journalist who is working in the industry for more than two decades. He is now on facebook also.