Star Sports is one of the leading sports channels in India, known for its extensive coverage of various sports events such as cricket, football, kabaddi, and more. In sports marketing, a brand ambassador is a person who is associated with a brand to promote it and increase its visibility. In early 2021, Star Sports announced that Bollywood actor Ranveer Singh had become its brand ambassador, making him the first actor to be associated with the sports channel.
Ranveer Singh is known for his love of sports, which makes him the perfect fit for Star Sports. In his role as the ‘sutradhaar’ for the upcoming season of IPL 2023, Singh will be involved in creating content that brings alive compelling narratives from the past, present, and future of the league.
With this partnership, Star Sports aims to leverage Singh’s popularity and his love for sports to connect with diverse audience cohorts.
Sanjog Gupta, Head Of Sport Disney Star, stated that they believe sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement.
They see Ranveer Singh as a die-hard sports fan, a committed storyteller, and an entertainer par excellence who is keen to use his popularity to grow sports. Working with him, they want to reach new audiences who still haven’t discovered their passion for the sport.
This partnership goes beyond the IPL and covers other sporting events such as the World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup, and ICC Cricket World Cup. It’s a win-win situation for both parties as Star Sports gains the benefit of Singh’s popularity, and Singh gains the opportunity to promote the sport he loves.
Ranveer Singh stated that being associated with a brand that has redefined the way sports is viewed and consumed in India is truly special. He grew up watching some of the most iconic moments in world sports on Star Sports, and it’s an honor for him to be a part of this incredible journey.
The Benefits of Having Ranveer Singh as the Star Sports Brand Ambassador
Having Ranveer Singh as the Star Sports brand ambassador provides several benefits for the channel. Here are some of the most significant ones:
Increased Reach and Engagement
Ranveer Singh has a massive fan following across India and the world. His popularity and charisma make him a perfect fit for Star Sports, who can leverage his reach and engagement to connect with a diverse audience.
Enhanced Brand Visibility
Ranveer Singh’s association with Star Sports will increase the channel’s brand visibility. As a popular Bollywood actor, Singh has a massive social media following and can generate buzz for the channel through his posts.
Stronger Fan Engagement
Ranveer Singh is a die-hard sports fan, which makes him relatable to other sports fans. His passion for sports can help Star Sports engage with fans on a deeper level, creating a stronger emotional connection.
As a committed storyteller, Ranveer Singh can bring compelling narratives to life for Star Sports. He can create content that engages fans, making them more invested in the sport.
The Future of Sports in India
Sports in India is on the rise, with many young athletes achieving great success on the international stage. With the help of brand ambassadors like Ranveer Singh, channels like Star Sports can continue to grow and promote sports in India. As more people discover their passion for the sport, the movement can gain momentum and turn into a cultural phenomenon.
In conclusion, the association of Ranveer Singh with Star Sports is a significant development for the channel and for sports in India. It’s a win-win situation for both parties, with Star Sports gaining the benefits of Singh’s popularity, and Singh gaining the opportunity to promote the sport he loves. With compelling storytelling and engagement, the future of sports in India looks bright.
A journalist by profession, writes on diverse topics such as IPL, T20 World Cup Cricket. Cricket runs in his veins. Steven Bal has hundreds of exclusive stories and articles to his name. Cricket Analyst & Commentator with over 2000 live shows on Radio, Tv, and Digital platforms.