IPL Title Sponsors Over the Years from 2008 to Till Now
IPL Title Sponsors list: The Indian Premier League (IPL) is not only one of the most exciting cricket leagues but also a highly lucrative brand in sports. Since its start in 2008, the IPL has attracted big sponsors, helping it become one of the richest and most popular cricket tournaments worldwide. Here’s a look at the IPL title sponsors from 2008 to till now and the sponsorship fees, showcasing how the IPL has grown as a major event in sports.
From DLF to TATA: Know About All Title Sponsors of IPL Over the Years
1. DLF (2008-2012): Setting the Stage for IPL Sponsorships
- Sponsor: DLF
- Tenure: 2008-2012
- Fees: INR 40 crore per year
DLF, one of India’s leading real estate companies, became the IPL’s first title sponsor when the league launched in 2008. With an annual sponsorship fee of INR 40 crore, DLF helped the IPL kick off in style. The four-year sponsorship, which ran until 2012, established DLF as a household name in connection with cricket. This deal set a benchmark for future sponsors and showed the potential of IPL as a commercial platform. DLF’s involvement highlighted the league’s appeal, linking the sport with luxury and large-scale infrastructure.
2. Pepsi (2013-2015)
- Sponsor: Pepsi
- Tenure: 2013-2015
- Fees: INR 79.4 crore per year
After DLF’s contract ended, PepsiCo, the global beverage giant, took over as IPL’s title sponsor in 2013. Pepsi signed a five-year deal for INR 396 crore, which increased the annual sponsorship fee to INR 79.4 crore. However, in 2015, the IPL faced a major match-fixing scandal involving two teams, Chennai Super Kings and Rajasthan Royals, leading to their suspension.
Amid this controversy, Pepsi decided to end its sponsorship early, paying INR 238.2 crore for the three seasons it sponsored. Pepsi’s early exit showed the impact of off-field issues on sponsorships and how controversies can affect brand associations.
3. Vivo (2016-2017)
- Sponsor: Vivo
- Tenure: 2016-2017
- Fees: INR 100 crore per year
When Pepsi left, Chinese smartphone brand Vivo stepped in, signing a two-year deal with the IPL for INR 100 crore per year. Vivo’s entry marked a shift, as smartphone brands started using IPL to boost their brand visibility among millions of Indian viewers. This partnership not only helped Vivo expand its market reach in India but also set the stage for larger deals in the future.
4. Vivo (2018-2019)
- Sponsor: Vivo
- Tenure: 2018-2019
- Fees: INR 439.8 crore per year
Vivo renewed its sponsorship deal in 2018 with a five-year contract worth INR 2,199 crore, bringing the annual fee to a remarkable INR 439.8 crore. This deal showcased the IPL’s growing commercial power, with Vivo outbidding competitors like Oppo. However, due to rising political tensions between India and China, Vivo pulled out in 2020. This early exit highlighted the influence of geopolitics on corporate partnerships in sports.
5. Dream11 (2020)
- Sponsor: Dream11
- Tenure: 2020
- Fees: INR 222 crore for one year
In 2020, Vivo’s sudden exit created a need for a new sponsor. Dream11, a fantasy sports platform, stepped in with a one-year deal worth INR 222 crore. Although this amount was significantly lower than Vivo’s previous commitment, it kept the IPL title sponsorship active.
Dream11’s sponsorship showed how IPL can adapt to unexpected changes while attracting diverse sponsors, from beverages to tech and gaming.
6. Vivo Returns (2021)
- Sponsor: Vivo
- Tenure: 2021
- Fees: INR 439.8 crore
In 2021, Vivo returned as the IPL title sponsor, resuming its previous commitment of INR 439.8 crore for the season. Despite ongoing political challenges, Vivo attempted to fulfill its original contract.
However, by the end of 2021, it was clear that the situation wouldn’t stabilize, leading Vivo to end its partnership with the IPL.
7. TATA Group (2022-2023)
- Sponsor: TATA Group
- Tenure: 2022-2023
- Fees: INR 335 crore per year
TATA Group, one of India’s most respected conglomerates, took over as IPL’s title sponsor in 2022. TATA agreed to pay INR 335 crore per year, adding stability to the league after Vivo’s departure.
The partnership aligned the IPL with one of India’s most reliable and admired brands, enhancing the league’s reputation.
8. TATA Group (2024-2028)
- Sponsor: TATA Group
- Tenure: 2024-2028
- Fees: INR 500 crore per year
In 2024, TATA renewed its sponsorship with a record-breaking five-year deal worth INR 2,500 crore, or INR 500 crore per year. This is the highest title sponsorship fee in IPL history, highlighting the league’s immense value in the world of sports.
With this deal, TATA continues to support and promote cricket while further solidifying IPL’s status as a premier sporting event.
Title Sponsorship Fee of the Indian Premier League from 2008 to 2024, by Sponsor
Since 2008, IPL’s title sponsorship fees have shown a sharp rise, reflecting the league’s growth in popularity. Here’s a quick view of how the sponsorship fees have increased:
| Year | Sponsor | Fees per year |
|---|---|---|
| 2008-2012 | DLF | INR 40 crore |
| 2013-2015 | Pepsi | INR 79.4 crore |
| 2016-2017 | Vivo | INR 100 crore |
| 2018-2019 | Vivo | INR 439.8 crore |
| 2020 | Dream11 | INR 222 crore |
| 2021 | Vivo | INR 439.8 crore |
| 2022-2023 | TATA Group | INR 335 crore |
| 2024-2028 | TATA Group | INR 500 crore |
This steady rise in sponsorship fees highlights the IPL’s place as a major sporting event with wide-reaching appeal.
Who was the first title sponsor of the IPL?
The first title sponsor of the IPL was DLF, a real estate company, from 2008 to 2012.
Which company has paid the highest IPL title sponsorship fee?
The TATA Group holds the record for the highest IPL title sponsorship fee, paying INR 500 crore per year from 2024 to 2028.
Why did Pepsi and Vivo end their IPL sponsorships early?
Pepsi left due to a match-fixing scandal, and Vivo exited because of political tensions between India and China.
Rivcky John
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